Privacy policy

Last updated: 26/10/2026

Who I am. Coach Helena is run by Helena Muller in New Zealand. I'm responsible for the personal information you share with me, and I'm the privacy officer. You can reach me at helena@coachhelena.com.

What I collect and why.

  • When you download the free guide: your first name, email and mobile number. I use them to send you the guide and emails about period recovery, to give you a quick call to check the guide arrived, and to send the occasional text.
  • When you book a call: your name, contact details and your answers to the booking questions. I use them to prepare for our call and to send you reminders.
  • When you become a client: your contact details, your signed coaching agreement, your intake answers and my coaching notes, so I can coach you. Payments go through Stripe, so I never see your full card number.
  • When you use the website or open my emails: cookies and basic usage information, such as which pages you visit and whether an email was opened or a link clicked. I use this to keep the site working and improve my emails. If I run ads on Facebook or Instagram, Meta's tools measure how they perform.

Health information. Some of what you tell me is about your health: your cycle, training, eating, stress, etc. I only ask for what I need to coach you. I use it only for your coaching, keep it secure, never sell it, and never share it without your permission, unless the law requires it or it's needed to prevent a serious threat to someone's life or health.

You choose what to share. You don't have to give me any information. Without an email address I can't send the guide, and without contact details I can't hold a call or coach you.

Who helps me store and use it. These companies store information for me, some of them overseas. They may use it only to provide their service to me.

  • Systeme.io (ITACWT Limited, Ireland): website, sign-up and booking forms, emails and contact records. Stored on Amazon Web Services servers in Ireland.
  • Google Workspace: my email, calendar and Google Meet calls. Stored in Google's data centres, which may be outside New Zealand.
  • Stripe: card payments. Stored in Stripe's systems, which may be outside New Zealand.
  • Meta (only if I run ads): measuring how ads perform. Stored in Meta's systems, mainly outside New Zealand.

How long I keep it. I keep your details while you're on my email list or working with me. If you unsubscribe, I keep only your email address, so I don't contact you again. I delete the details of people I haven't been in touch with for 2 years. I delete client intake answers and coaching notes 2 years after coaching ends, unless you ask me to delete them sooner. I keep payment and tax records for 7 years, as Inland Revenue requires.

Your rights. You can ask to see the information I hold about you, and ask me to correct it. Email helena@coachhelena.com.

Stopping emails, texts and calls. Every email has an unsubscribe link. You can also reply STOP to a text, or just tell me. I'll stop straight away, and always within 5 working days.

Keeping it safe. Only I can see your information. My accounts use strong passwords and two-step verification.

If something goes wrong. If a privacy breach is likely to cause you serious harm, I'll tell you and the Privacy Commissioner as soon as I can.

Questions or complaints. Please contact me at helena@coachhelena.com.

Changes. If I change this policy, I'll update this page and the date at the top.